Instructions
For this assignment, you will choose a fictitious healthcare organization that you can obtain enough information to complete the first 5 steps in the Marketing Planning Process. Part 2 will be completed in Unit 7, where you will put the final six steps into practice. Your healthcare organization has chosen you to develop a marketing plan focused on promoting the use of one of the following aspects: the organization itself, services within your organization, or programs within your organization. The assignment should be two pages. The first 5 steps are as follows:
1. Plan for planning.
2. State assumptions.
3. Gather initial information.
4. Audit the market.
5. Determine the strategy.
For this assignment, you will choose a fictitious healthcare organization that you can obtain enough information to complete the first 5 steps in the Marketing Planning Process. Part 2 will be completed in Unit 7, where you will put the final six steps into practice. Your healthcare organization has chosen you to develop a marketing plan focused on promoting the use of one of the following aspects: the organization itself, services within your organization, or programs within your organization. The assignment should be two pages. The first 5 steps are as follows:
1. Plan for planning.
2. State assumptions.
3. Gather initial information.
4. Audit the market.
5. Determine the strategy.
