How does the rise of Neuromarketing uncover the most successful ways to impact a consumers perception of advertising messages?

How does the rise of Neuromarketing uncover the most successful ways to impact a consumers perception of advertising messages?.

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The dissertation needs to include some sort of data collection, either qualitative or quantitative. So far, I opted for a qualitative research method of data collection which consists in adapting an existent experiment without the use of technology and comparing the results. However, I am not sure and still working on it.

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I have also attached a document containing an initial plan I drafter, as well as a draft of my introduction, a plan for my literature review and other additional info. However, these are all just drafts and ideas. Any recommendation for changes is more than appreciated.

How does the rise of Neuromarketing uncover the most successful ways to impact a consumers perception of advertising messages?

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