Impact of Advertising Research Paper
In Unit 3, 3 different types of ad agency compensation methods are discussed, and they are receiving commissions from media, being compensated based on a fee system, and earning compensation based on performance outcomes. Ad agency compensation is increasingly turning to performance- or outcome-based compensation. In a 2-3-page research paper, explain how this form of ad agency compensation works and why it potentially is superior to alternative methods of compensating ad agencies. Use at least 3 credible sources for this paper and include a reference page.