In what ways might social and cultural pressure, and beliefs about “self” affect helping behavior?

In what ways might social and cultural pressure, and beliefs about “self” affect helping behavior?. Review the Bystander Effect at:
https://explorable.com/bystander-apathy-experiment
or
https://www.psychologytoday.com/basics/bystander-effect
In an essay of 750-800 words, define and discuss the ways in which diffusion of responsibility, pluralistic ignorance, and victim effects can influence helping behavior.
In what ways might social and cultural pressure, and beliefs about “self” affect helping behavior?
Locate three scholarly sources to assist in writing this paper.

In what ways might social and cultural pressure, and beliefs about “self” affect helping behavior?