Marketing Management

Marketing Management.

Wk2 DQ1
DQ (P) – Discussion Question 1 – (PDQ directed at upcoming PA) Graduate Level

Prior to reading this DQ, please read the PA1 assignment and understand what the assignment is asking you to complete. Once you have an understanding of the PA1 assignment, please continue to the paragraph below to complete DQ1.

Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research one (1) peer-reviewed article that can be used to answer your upcoming PA1 assignment. Your discussion should summarize the article in such a way that it can justify any arguments you may present in your PA1 assignment and should be different than the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, etc.).

Please note: This article summary should not be the only article researched for your PA1 assignment. You may (and should) have several other articles researched in order to fully answer your PA1 assignment. The concept of this DQ is to allow students to be proactive in the research necessary to complete this assignment. You may use your article summary, partially or its entirety in your PA1 assignment.

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Important: Please ensure that you insert your citation for the article as your reference in your discussion post. Depending on which electronic database you use, you should see a “Cite selection for your article. In addition, there should be a variety of articles summarized and as such, students should have different articles summarized. Your summary MUST include ALL of the following in your DQ post (include every item in the bullet list below, or you will not receive full credit):

Clearly state what the article is about and its purpose
How the article and/or author(s) support your argument(s)
Most important aspects of the article
Any findings and conclusions
Approximately 250 to 350 words in length
Include the article “Abstract in your posting (your summary should be original)
Include the industry example demonstrating the application of your researched article
“IMPORTANT – Include the reference in APA format for the article

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FYI – this is the PA1
Professional Assignment 1 (PA1) CLO 1, CLO 2

In Weeks 2 and 6 of the course, the class will work in teams formed in Week1. You will work in your team to respond to Professional Assignments 1 and 2 in Weeks 2 and 6 respectively.

For Professional Assignment 1 In a PowerPoint presentation to the class, the team members will identify the different types of companies/products or services that could be considered for the course project and describe why a company or product would qualify. The team will then present the description of a market segment and how to identify a target market and give an example of each. The team will identify two macro-environmental factors impacting the company.

See the PA1: Guide To The Macro Environmental Analysis for further detail in GAP resources in the course.

Each team member will then present a company/product that each selected to use for their course project. The student will describe their company/product, market segment and identify one target market and describe the macro-environmental variables that might impact the company and give one example per variable. The total slide presentation should be 10 to 15 slides, in 15 to 20 minutes with questions.

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Team Forms

Use the Team Organization form to get organized with your team. Use the Team Activities form to record your activities to complete the team project. Use the Team Evaluation form with the final team assignment to summarize the team experience in the course. These three forms are found in GAP resources to record your teamwork. Submit the organization form with the first assignment, the activities form with each assignment, and the Team Evaluation form with the final assignment.

– choose one article to talk about (my presentation is about google home so base the article on that)
– use the book i’ll upload for reference.
– make it sound like its ur own words
– follow the format of what i’ll attached
– put as much as u can for references and citate properly using APA format
– book is one of the reference

Marketing Management


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