For this week’s discussion, we will expand on the non-alcoholic beverage business you began developing in the Week 1 discussion. As part of your business plan, you will be required to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in Assignment 2.

For this weeks discussion, please respond to the following:

Discuss three OPPORTUNITIES you can identify for your NAB business. Briefly describe each and clarify how your business can grow by pursuing each opportunity.


Number each opportunity and describe each in a separate paragraph clarifying how your business can grow by pursuing that opportunity.
To identify opportunities, think of the external environment of the company.
Opportunities are external to the company, not under your control, but you can take advantage of them to grow your business.
Useful opportunities can come from such things as:

Changes in technology and markets on both a broad and narrow scale.
Trends in the industry
Changes in government policy related to your field.
Changes in social patterns, demographics, lifestyle changes, and so on.
Local events.
Examples here: https://pestleanalysis.com/swot-analysis-opportunities-definition-examples/

Another example- SWOT analysis for Honest Tea Company check out the opportunities section

Strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Tea’s business plan (PDF).



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